Route Branding

[arrivadays]

Have you ever thought that there's a plus-side to route branded-buses being on the wrong route. I've realised that there's no point in making a bus look pretty for a route it's always on. That's why route branding may be seen as a marketing opportunity to advertise other routes.

For example, Telford's batch of 61-plate Versas are branded for the 481. However, instead of complaining about how they're never on the right route, imagine advertising the 481 so that customers know that there's a link between Telford, ASDA Donnington, and Stafford. It's advertising that really gets a business booming!

So, instead of moaning how Cannock's 74/74A branded Pulsars are not on the 74/74A, think about Arriva's strategy of advertising. It's very clever ;)

[Bob]

Thats not the case mate, its crap allocating. If it was arriva's intention to advertise the 74/75 service why debrand one in their words 'to make allocating easier'.

[NXWM Spectra]

Route Branding and Advertising are two completely different things. The buses that you refer to are route branded.

[arrivadays]

It was just a theory.

[arrivaaston]

Route branding can look smart if buses are on the right route

[Bob]

The 74/75 would look good in the new style branding like the x38, and the route 1 buses. The livery/branding hasnt been updated since 2007. The staffors will have to be done at some point cos mid staffs nhs trust isnt likely to exist much longer lol

[arrivaaston]

The NHS no longer support the service so they need debranding and repainting, 3730 looks OKish but need a retrim and repaint, 3728 desperatley needs the rear doing, been blue ever since 2702 rear ended her