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Route Branding

Started by arrivadays, November 08, 2013, 07:24:39 AM

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arrivadays

Have you ever thought that there's a plus-side to route branded-buses being on the wrong route. I've realised that there's no point in making a bus look pretty for a route it's always on. That's why route branding may be seen as a marketing opportunity to advertise other routes.

For example, Telford's batch of 61-plate Versas are branded for the 481. However, instead of complaining about how they're never on the right route, imagine advertising the 481 so that customers know that there's a link between Telford, ASDA Donnington, and Stafford. It's advertising that really gets a business booming!

So, instead of moaning how Cannock's 74/74A branded Pulsars are not on the 74/74A, think about Arriva's strategy of advertising. It's very clever ;)
This is a personal appeal... For Pete's Sake just save the #!@?$&% Scania's - don't let them follow the Dennis Falcons!

Bob

Thats not the case mate, its crap allocating. If it was arriva's intention to advertise the 74/75 service why debrand one in their words 'to make allocating easier'.

NXWM Spectra

Route Branding and Advertising are two completely different things. The buses that you refer to are route branded.

arrivadays

This is a personal appeal... For Pete's Sake just save the #!@?$&% Scania's - don't let them follow the Dennis Falcons!

arrivaaston

Route branding can look smart if buses are on the right route

Bob

The 74/75 would look good in the new style branding like the x38, and the route 1 buses. The livery/branding hasnt been updated since 2007. The staffors will have to be done at some point cos mid staffs nhs trust isnt likely to exist much longer lol

arrivaaston

The NHS no longer support the service so they need debranding and repainting, 3730 looks OKish but need a retrim and repaint, 3728 desperatley needs the rear doing, been blue ever since 2702 rear ended her

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