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Signature Relaunch

Started by John, July 13, 2017, 06:07:49 PM

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Wumpty

#15
August 28, 2019, 10:49:18 AM
Quote from: John on July 13, 2017, 06:07:49 PM
New look Signature livery

https://www.flickr.com/photos/99180483@N03/35843819916/

Hideous! The blue needed to be slightly lighter, the Signature logo needed to be bolder and in a lighter grey/silver too. When you're promoting a brand, it needs to stand out and be striking - this doesn't do either and dilutes what Diamond are trying to do.

It's a big NO from me!
Autofare 3 - the ticket that laughs in the face of contactless!

winston

#16
August 28, 2019, 12:18:39 PM
Quote from: Wumpty on August 28, 2019, 10:49:18 AM
Hideous! The blue needed to be slightly lighter, the Signature logo needed to be bolder and in a lighter grey/silver too. When you're promoting a brand, it needs to stand out and be striking - this doesn't do either and dilutes what Diamond are trying to do.

It's a big NO from me!

As the post you're replying to was from 2 years ago & Diamond no longer operate the former Signature network I don't suppose it matters anymore.

Wumpty

#17
August 28, 2019, 12:36:19 PM
Quote from: Winston on August 28, 2019, 12:18:39 PM
As the post you're replying to was from 2 years ago & Diamond no longer operate the former Signature network I don't suppose it matters anymore.

Ooops! I didn't look at the year - I'm not sure Henry Ford Jnr will think much of my review of the Model T Ford either :D
Autofare 3 - the ticket that laughs in the face of contactless!
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