Bus Advertising

[Dutsey]

After doing a bit of bashing round London I noticed a number of buses with external adverts or wraps or whatever they are called these days. In the good old days there used to be a number of buses in the West Midlands with adverts but this appears to have dropped. I am pretty sure that back in the day Leamore Windows used to have a full bus advert on a metrobus.

Why is this not done more often?

[Steveminor]

One word. Cost.

[Dutsey]

One word. Cost.

But surely this is covered by the cost? How come London has so many compared to Birmingham?

[Steveminor]

The cost of having a full vehicle wrap is quite expensive compared to side or rear ads so you have to ensure value for money. In London I would expect companies feel that the viability to a large international audience makes the full wrap better value for money than in a place like birmingham. In a very loose link if you get my meaning it is much cheaper to advertise on say watch than it is to advertise on itv as itv will have a greater viewing figure than watch, some companies would prefer to show their ads on itv even at the higher cost as it proves better value for money.