Diamond West Midlands - Kidderminster

[IMarkeh]

There is no way from the article you can tell financial support is offered as you say, it makes it look like it is fully commercial and bustimes hints that as well.

PD0001374/467 – bustimes.org

Just a disclaimer, bustimes data there comes directly from the traffic commissioner and so it's whatever the OTC have inputted into their databases (which is often dictated by what operators put on their registration paperwork)